TikTok is a different concept introduced by
Byte Dance, a Chinese corporation. Today, TikTok is one of the fastest-growing
social media applications that mostly used by people between the age of 16 and
24. TikTok being used by 1.1 billion installs as of March 2019 with large
numbers of users in the USA and India.
TikTok encourages its users to upload
short duration videos. Those videos are up to 15-45 seconds long, although you
can create and share 60 seconds video. Most of its former Musical.ly users
uploaded the video of themselves with lip-synching over the audio clip. The enthusiastic,
talented, and technically proficient users upload a video with original
content, and it is these people who became the influencer. So, with this in
mind, we recommend using TikTok for marketing if you are targetting a young
Now, you have two choices for marketing
on TikTok – Either influencer marketing or original content marketing.
How Can Brands Use TikTok?
There are three ways that companies can
market their brands on TikTok:
You can create your channel and upload relevant videos through the channel.
You can work with influencers to spread content to a broader audience.
Pay to advertise on TikTok, and it is very early days for TikTok advertising.
Most of the brands do a combination of
running their channels and working with influencers to spread content to a
Influencers have broad audiences that could buy your products, so
partner with top influencers and create a marketing campaign. You would have to
pay those influencers to use your products on-camera or otherwise promote your
brand in their videos. In this way, you’ll get your products in front of new
Pay these influencers to promote your brand in their videos, and you’ll
get new customers from your chosen demographics.
Original Content Marketing
It is a type of traditional digital
marketing that brands can either base from their TikTok channel. Making your content
can be a powerful TikTok marketing strategy. Instead, it will take lots of
time, creativity, and resources. TikTok is accessible for viral content
marketing, so your content needs to be viral too. Otherwise, users will ignore
If you could find a way to encourage your audience
to share their videos or interacting with your products in some way, you’re
likely to get a high buy-in.
TikTok keeps experimenting with advertising over the last year but has not yet set up any formal profit-sharing system. They are getting closer to the point where more people will be able to advertise on this application. Rank Me One has used TikTok to generate new customers for many eCommerce companies around the world.