Importance of Website for Today’s Business Success
September 27, 2019
digital world, a website is now a necessary part for a business, big or small.
If you don’t have a business website, you are probably losing several great
opportunities for your business. The site itself can be used to accomplish
many different sales strategies to help your business grow. Every website has
a far wider reach than any other form of advertising. In fact, according to the
eCommerce Foundation, 91% of consumers do research on search engines about product
information before they make a purchase. This consumers behavior trend
emphasizes the importance of a website for
today’s businesses. Google and Bing have widely used search engines with
about 9 out of 10 online searches. With 91% of business decisions starting with
a search engine researches. It means if you don’t launch a website, you are
only selling to 9% consumers of the entire market. It means you are reducing
the potential size of your business by 91%.
We would suggest
that the same statistic for consumer purchases is lower but still very high,
especially for larger ticket size. The larger the thing, the more research and
shopping people will perform. My guess is probably 50-60% of consumer purchases
start with an online search. As we know, when you have a website, it
generally does not close. Site is open 24*7 and lets us say prospects or customers got
home midnight either your store is already closed. All they need is to open
your website and purchase the things they need, and they will get delivery by
the upcoming working business days.
A website allows you to market your local business over the internet. There are lots of marketing strategies that you can use to advertise and market your store/shop. Not all the online marketing strategies have been proven to be effective but Rank Me One has a track record of digital marketing success. Speak to us and know which one is the best online marketing solution is best for your business.