Do Paid Social Media Ads Really Work?

  • September 23, 2019
Paid Social Media Ads

The answer is yes. Paid social does work and very popular to generate leads, sales and awareness. It’s like, you need to increase revenues and want customers come back too.

So, first of all. Look at the most popular social media statistic.

  • Facebook — 2.5 billion users
  • YouTube — 1.9 billion users
  • Instagram — 1 billion users
  • TikTok — 810 million users
  • LinkedIn — 620 million users
  • Reddit — 543 million users
  • Twitter — 331 million users
  • Pinterest — 266 million users

The year 2019, over 3 billion people are actively using social media. Those numbers continue to rise. Nearly 3 million actively use from mobile devices. Social media have people but this alone doesn’t mean social media ads work.

Now look at another figures:

  • Approx. 2.5 hours on social networks and social messaging every day
  • 68% of USA adults use at least a social media site.
  • 88% of American 18-29-year olds use social media.
  • 52% of 18-24-year-olds say social media would be hard to give up.

Now, to get results from social media paid ads, know why people use social media and build strategies around it?

People use social media for several reasons and the top 4, according to Hootsuite’s research are:

  • Keep up with friends (42%)
  • Know what’s happening around the world (41%)
  • Deal with boredom (38%)
  • Entertaining themselves (39%)

Incorporate your paid social campaigns with one or more of the 4 top reasons people use social platforms. Facebook is a top choice for many businesses (especially eCommerce) with good reasons. It allows business to send ads to their most likely customers. It may become be the best place for you to invest your money with good ROI.

Social media ads work if we target with the right information to the right audience. One more important to thing is that people say that they don’t like ads or don’t pay attention to them all of the time. But the social ads statistic shows a different conclusion.

As a result, businesses of all sizes are paying for their social media and it allows you to amplify reach, enhance targeting, and drive greater results. Rank Me One is keep helping to big and small companies to grow their market share with our social media marketing service.

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